SEO is the most fundamental concept to online marketing
27/1/2012
SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a longtail keyword like "how to lose weight fast" or "how to lose weight naturally". You want to use keywords that web surfers will likely enter when searching for information about your niche. It has been estimated that as much as 90% of all web traffic that passes through search engines clicks through to a result delivered on the first page. Other estimates are not quite so high but it is certainly true that a great deal of traffic ends up at a site that is featured on the first page - ranking in the very first position will earn your web site the highest number of visitors. As anyone with a working knowledge of marketing will know, visitors = potential customers = sales. Search Engine Optimisation is the most fundamental concept to Internet marketing. Learn everything you can about search engine optimization; put the concept into practice and you will be rewarded with a page one rank on Google. This will lead to targeted traffic for your site.
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